What is P2P Texting?

Peer to Peer (P2P) is a method of texting which allows organizations to send messages to people through the use of human agents. Rather than sending a bulk SMS blast, which allows you to send thousands of text messages all at once, P2P is a method of having one-on-one conversations with every number you text. Texting regulations according to the FCC state that 10 digit numbers are not eligible for bulk texting and must have an operator manually hit send for every text.

 

Lets face it, now more than ever nobody wants to be another set of eyeballs in a marketing campaign. Users want individual attention, but when you have a limited staff, or a limited marketing budget how can you make meaningful connections without breaking the bank. Retargeting ads, and suggested content has come a long way towards personalizing the marketing experience peer-to-peer texting is the future of business to customer communication. 

 

Consumers are getting smarter and wiser at seeing through marketing language, and increasingly frustrated at the difficulty in contacting businesses or political candidates. They want personalized communication that is simple yet authentic. 

 

Peer to peer messaging is easy on the budget and has returns that are above and beyond the costs associated with it. Email rates are slowly falling, sitting at an average of 25% open rate, whereas text message open rates are sitting comfortably at approximately 90%.. Furthermore, texts have an average 90 second response time, and 32% average response rate. 

 

The messaging style of texting lends itself to the building of personal connections which is not as easily created over email, or even over the phone. 

 

How to get started with Peer to Peer?

To get started with with P2P all you need is a campaign manager and a contact list. It is the responsibility of your campaign manager to utilizes the contact list, and then reaches out to contact list members one by one and share your desired communication.

P2P is simple yet powerful. Your organization in eganges in text conversations one-on-one with your contact list (who have opted in to receive communication). This gives you direct access to your supporters which you can use to mobilize them, providing voting instruction, or solicit feedback on what issues are important to them in the election. Also, the opportunity to raise funds for your campaign are plentiful, with the ability to send supporters straight to your donation pages.